Victoria Bitter
Push button to get beer. That simple! A smart button loaded with voice content ready at the puch of a button, or double tap for home delivered beer.
- Services
- Client
- Year
- Design and Manufacture
- Asahi
- 2022
The Big Green Button was designed and developed with Victoria Bitter to make use of the central area in the home. The Fridge!
There are over 80 Custom recordings that are activated at the touch of a button, where you can hear the classic voice of VB, re-interepted jingles, and classic Australian references.
Made available through a delivery partner, thousands of Australian fridges have been turned into smart fridges.
At the tap of a button, beer is at your door in 30 mins, cold and ready to drink.
Gathering media attention from around the work, Victoria Bitter in now always has a place in the fridge
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