Myer Christmas Bauble
Owning the magic of Christmas gave Myer Australia the edge in Christmas sales. The magical baubles let kids know if they were naughty or nice, while secretly giving their parent control through an app.
- Services
- Client
- Year
- Development and Production
- Myer
- 2019
Naughty?
or Nice?
Working with agency partners, Creator was responsible for all aspects of the physical product from design through scale production. Creator produced 15,000 units in a short 5 month product sprint from Concept to delivery into Australia.
The tight timelines were navigated by ensuring that product design, component sourcing, firmware engineering, and production worked together seamlessly navigating both agency and client to a great outcome.
The Outcome
Sold out in 11 days, and fans of the product have continued to sell the product on Ebay to this day.
This unique and highly desirable product drove traffic to both online and traditional retail channels and secured an uplift in basket spend per customer of 1.6x.
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